Brand

1. INTRODUCTION 2. Conceptual and Theoretical information slightly cross 2.1 observe definition Mark is a sign of in writing(p) representation, apply to differentiate the intersection points or services of a physical or juridical person from those belonging to new(prenominal) persons; can be considered watchs distinctive signs like: words, including persons names, designs, letters, numbers, tropical elements, tri- dimensional forms, and oddly the form of the result or its package, as well as any combination of these signs. The functions of a mark are: - protection, - sign of provenience, -differentiation, -quality guarantee, -commercial, -communication, -distribution, -reputation, -publicity and advertisement, -control and market organization. 2.1 taint definition Brand is defined as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of adept seller or groups of sellers and to differentiate them from those of competitors. A brand is therefrom a product or service that adds dimensions that differentiate it in some way from other products or services intentional to satisfy the same need. These differences may be functional, rational, or tangible-related to product performance of the brand.

They may also be much symbolic, worked up or intangible-related to what the brand represents. 2.2 The Role of Brands Brands identify the source or marker of a product and allow consumers-either individuals or organizations-to insist responsibility to a particular manufacturer or distrib utor. Consumers may evaluate the identical p! roduct differently, depending on how it is branded. Consumers learn ab off brands through past experiences with the product and its marketing program. They witness out which brands satisfy their needs and which ones do not. As consumers lives set about more complicated, rushed, and time-starved, the ability of a brand to simplify decision making and reduce risk is invaluable....If you want to get a full-of-the-moon essay, order it on our website: BestEssayCheap.com

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