In Chapter 10, Global Product Development the contrasting world(a) product strategies are introduced. There are three principal(prenominal) strategies that companies give to access foreign grocerys: extension, adaption and invention. In the CNN article name Hong Kongs fiery market in haunted houses on that bit is an adaption strategy that is being used to help market gummy houses. The houses are considered bad luck to the Chinese because they are places where a death occurred. This article discusses how one website, Squarefoot.com.hk, is taking advantage of these houses and what they depute to offer a foreign consumer. Adults tend to think of superstitious notions as childish or even uneducated beliefs--and they whitethorn be. However, superstitions uprise all over the world, each influenced by the cultures of different people. (Gonzalez, 2011) In Peter Shadbolts article Hong Kongs hot market in haunted houses the Chinese superstitious locals open denoted apartment s where an hateful death has occurred as hongza haunted or unlucky. The terminus derives from the Chinese word xiong, pronounced hong in the Hong Kong dialect, which mode calamity, violence, score. Za means residence. (Shadbolt, 2011) This superstition concerning hongza is affecting the solid country market of Hong Kong.
In Hong Kong the living accommodations market has been one that has consistently grown passim the years, and has croak one of the most expensive areas to buy property. However, in the example of houses where an unfavorable death suicide or murder has occurred, the prices and make are both low. Though death sounds the likes of a bad! selling point, companies have actually started to profit on the opportunities these unfavorable houses have to offer for international buyers. Squaregoot.com.hk is an nonparasitic website, promoting and showcasing properties for sale and rent from Hong Kongs leading independent real farming agents (Squarefoot.com.uk, 2011, About Us). It is one of the many real estate websites that...If you compliments to get a full essay, order it on our website: BestEssayCheap.com
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