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1. Abstract This article presents the over tout ensemble product strategies among the different players across the article of tog industry in Mauritius. The aim of our seek was to channelise how these array and companies settle with the customers with what loving of benefits and unique pro positions, how the companies reacts with the increasing level of competitions, what companies system decision maker are adopting to cope with the fast changing sm on the whole and macro environment. Our findings suggest that a properly used marketing dodging is a factor for success in the Mauritius apparel industry. The research results addresses to the garb industry mainly and use of quaternion groups of companies to show the changes in the industry properly. Companies which are offering evening nightgown wear, Informal wear, Ethnic wear and Sportswear. It will show how all the four companies adopt a proper marketing outline among its different stakeholders so as to be profita ble and play their customers with what they are providing to them. 2. Introduction Clothing industry is one of the largest industrial affect forkinges in the world. The number of workers employed and the share of the societal return within the industrial sector actually makes it the leading(a) branch in many countries.

It ranges from heavily capital-intensive industries (spinning, weaving, knitting, textile coating) to unsullied labour-intensive work (clothes confectioning). Fashion predominates in the clothing industry, which makes it specifically and unceasingly influences by the culture of fashion . Design and trademarks represents intangibl! e assets, which grow comparatively permanent sources of competitive advantage, and therefore depend crucially more or less of the marketing variables. Understanding the antecedents and con-sequences of elaboration in fashion clothing is important, as fashionable clothing occupies a focal position in the lives of many throng and, as such, has both of import social and economic cherish in many societies. The...If you privation to get a broad essay, order it on our website: BestEssayCheap.com

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