Fiat Case Study

Organization| :| Fiat India throttle, Premier Automobiles| Industry| :| Automobile & antiophthalmic cypher; Automotive| Countries| :| India| Abstract: The case explores reasons for the poor performance of the Italian automobile company Fiat in India. It examines in horizontal surface the companys efforts to make its Uno and Siena cars a achievement. The case also takes a channel at the changes made by the company for ensuring the conquest of its pretentious car, the Palio, launched in September 2001. The case is so structured as to enable students to visualize how certain mistakes on the marketing, product evolution and the strategic alliance fronts resulted in Fiats poor performance all over the years in the Indian car market. The students should also come across the rationale behind the measures taken by the company for ensuring the triumph of the Palio. The case is aimed at MBA/PGDBA students, and is intended to be a take apart of the Business Strategy cu rriculum.| | Issues: » Entry of Fiat into India, Failure of Uno and Sienna, overtake of Palio, Problems in Joint Venture between Fiat & international ampere; PAL The Launch of Palio In September 2001, Fiat India Automobiles Limited (Fiat) held a lavish function in the Indian coastal postulate of Goa.

The function, featuring performances by star(a) Indian musicians Louis Banks and Sivamani, who had composed music particularly for this event, was held to celebrate the launch of Fiats much-awaited car, the Palio. Designed by well- faren Italian automobile designer Giorgetto Giugiaro,1 the Palio was already a huge succeeder in count ries like Brazil and Argentina. The media! termed the high-profile launch of Palio, backed by a Rs 120 million endorsement deal with leading Indian cricket player Sachin Tendulkar (Tendulkar), as a appalling attempt by the Italian automobile giant to designate itself as a serious contender in the Indian car market. The Palio was expected to boost the companys sales, which had been declining for the past few years. know as the Fiat Groups...If you want to get a trusty essay, order it on our website: BestEssayCheap.com

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