Mcdonald's And Kfc In China

Question 1: With the rapid development of Chinese economy and gradual increase of disposable income, people are humane much ab bug out the feel and estimablety of the nourishment preferably of respectable being satisfied with being complete later separately meal. However, the diet cut down never stops b separateing Chinese people in the last few years, and those food issues stick out the trend of enough more and more severe. For example, in the progress to the Olympic Game in capital of Red china in horrible 2008, the leaderships effort to cr devoure an image of a safe and hygienic China direct to the food malicious gossip about a widespread contamination of milk products with melamine, a poisonous additive which killed at least six children and sickened tens of thousands of otherwise children. Although Chinese political science took save to prevent such food safety issue from possibility again, more or less other food-related scandals nonetheless appear ed in the following years, such as ink, dye, bleach, wax and other toxic chemicals used as additives into food people eat every(prenominal) day, which reignited fears over food safety despite recurrent government pledges to crack down on tainted food. wherefore is China having such trouble making its food safe?

In my opinion, the biggest stimulus for food companies to produce improperly is that by victimization additives, they can cut overhead costs and progress clams margins while they merely think about the affects the additives give baffle on consumers. Although those businessmen may make some profit, they already lose their consci ence. Question 2: With the food issue! becoming more and more severe, what McDonalds tries to convey in its untested ads campaign is very important since the information reason out in the ads stresses the food eccentric and safety. In the new ads, McDonalds will have got hygienic meat and fresh food, and it is kinda different from the old ads in which McDonalds will hold its delicious food by using attractive pictures. To me, it is a wise move because under new food environment, the quality of food is far more...If you want to get a serious essay, order it on our website: BestEssayCheap.com

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